Portuguese footballer Cristiano Ronaldo topped the annual list of the highest paid celebrities on Instagram, most of them music stars, most often R&B and rap singers. The list is published by Hopper HQ.

The criteria for judging success is the value of promotional posts on celebrity accounts. Here the arithmetic is simple: the more subscribers you have, the more famous brands pay to talk about their products and services on your pages.

The list is topped by Cristiano Ronaldo – he has 322 million subscribers and the cost per post is $1,604,000.

Musicians in the top 100 this time around start in third place, which went to Ariana Grande – 256 million subscribers and $1,510,000 per post.

Selena Gomez is also among the leaders with 249 million, $1,468,000 per post and fifth place. In eighth place is Beyonce Knowles (197 million and $1,147,000 per post) and ninth is Justin Bieber (187 million and $1,112,000 per post).

Taylor Swift, Jennifer Lopez and two boisterous, provocative rappers, Nicki Minaj and Miley Cyrus, also made the top 20.

Rounding out the top 20 is another dancefloor star, singer Demi Lovato.